BLOCKCHAIN PLATFORM
Gemstone & Jewellery Provenance
As a key player in a blockchain-based startup's journey from concept to market, I focused on understanding the target audience and creating KPIs to gauge the product's success. I led the development of the product roadmap towards an MVP, evaluating and testing features while constructing a scalable design system & StoryBook to enable rapid iteration and front-end development.
CASE STUDY
The Transparent Gemstone & Jewellery Journey
The provenance initiative was born out of the need to bring transparency and traceability to the gemstone and jewellery industry. As the first-ever blockchain-based platform, it unravels the journey of each gemstone from rough to finished, providing a transparent and traceable solution for mines, labs, manufacturers, businesses, and customers.
I designed this innovative platform to offer a user-friendly interface that simplifies the authentication process, giving stakeholders a reliable way to uncover the full provenance of any gemstone. By tracking our success through KPIs, we've refined the platform to better address industry and customer needs.
WHAT I WORKED ON
My Contributions to the Provenance Initiative
• Product Strategy
• Product Design
• User Experience
• Design System & StoryBook Creation
• Front-end Development
“The provenance initiative is revolutionizing the gems and jewellery industry, and we are incredibly proud of the team's hard work in creating this platform. Their dedication to offering customers assurance and transparency is unparalleled, and their commitment to a more ethical and sustainable industry is invaluable.”
- Mr. A. J., CEO
OUTCOMES
Accelerated Operations
The provenance initiative streamlined the gemstone and jewellery industry's authentication process, enabling faster task completion and improved turn-around times.
User Task Completion Rate
The platform's ease of use allowed customers to effortlessly authenticate gemstones and jewellery, resulting in a higher task completion rate.
Satisfaction rate
By providing customers with confidence in the authenticity and reliability of gemstones, the provenance initiative increased satisfaction rates.
Enhanced User Engagement
The platform's ability to clearly display gemstone and jewellery provenance led to improved user engagement.
Industry Transformation
The First Blockchain-Based Platform for Gemstone and Jewellery Provenance
FINDING
The provenance initiative addressed the industry's need for advanced tools to trace gemstone and jewellery origins. By offering a transparent, secure, and reliable blockchain-based platform, we empowered mines, labs, manufacturers, businesses, and customers to easily authenticate their products.
Stone Augmentation
The Stone Augmentation feature enables mines to quickly customize and expand their product offerings, streamlining authentication for labs, manufacturers, and retailers.
Inventory Management
The advanced filtering options for stone, parcel, and jewellery inventories simplify and speed up the search process, ensuring ordering accuracy and consistency for mines, labs, manufacturers, businesses, and retailers.
Parcel Separation
Parcel Separation addresses the needs of businesses, retailers, and manufacturers by streamlining the process of editing and uploading bulk stones for further development or manufacturing. This powerful feature accelerates the jewelry development and manufacturing process, making it indispensable for the industry.
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