IoT & BLOCKCHAIN
Luxury Wardrobe Ownership
Designed & Developed Blockchain & IoT-based high-value garment ownership app from ground 0 - 1 ideas to make it a reality. I mapped out a roadmap for creating an MVP, targeting the right audience, usability study & research, tested proposed features, designed a scalable system for swift iteration, and maintained an ethical evaluation—to optimize user engagement and enable faster operations.
WHAT I WORKED ON
Crafting Trust in the Luxury Fashion Market
• Product Strategy
• Product Design
• User Experience
• NFC Research
• Design System & StoryBook Creation
• Front-end Development
“At Lavish Brands, we pride ourselves on embracing cutting-edge technology to build trust between our brand and customers. Our customers' security and confidence are paramount, and we are delighted to offer them this groundbreaking technology to authenticate our garments and ensure the authenticity of their purchases.”
- Mr. G. T., CTO
Enhanced User Engagement
Incorporating NFC tags and integrating influencers' and creators' feeds led to superior user engagement for Lavish Brands. Users can now connect with garments more intimately, resulting in higher sales and satisfaction rates.
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