As a key player in a blockchain-based startup's journey from
concept to market, I focused on understanding the target audience and creating
KPIs to gauge the product's success. I led the development of the product roadmap
towards an MVP, evaluating and testing features while constructing a scalable design system &
StoryBook to enable rapid iteration and front-end development.
The Transparent Gemstone & Jewellery Journey
The Provenance Proof initiative was born out of the need to bring
transparency and traceability to the gemstone and jewellery industry. As the
first-ever blockchain-based platform, it unravels the journey of each gemstone from rough to
finished, providing a transparent and traceable solution for mines, labs,
manufacturers, businesses, and customers.
I designed this innovative platform to offer a user-friendly interface that
simplifies the authentication process, giving stakeholders a reliable way to uncover the full
provenance of any gemstone. By tracking our success through KPIs, we've refined the platform to
better address industry and customer needs.
The First Blockchain-Based Platform for Gemstone and Jewellery Provenance
FINDING
The Provenance Proof initiative addressed the industry's need for advanced tools
to trace gemstone and jewellery origins. By offering a transparent, secure, and reliable
blockchain-based platform, we empowered mines, labs, manufacturers, businesses, and customers to
easily authenticate their products.
Blockchain Provenance Dashboard
Stone Augmentation
The Stone Augmentation feature enables mines to quickly customize and
expand their product offerings, streamlining authentication for
labs, manufacturers, and retailers.
Inventory Management
The advanced filtering options for stone, parcel, and jewellery inventories
simplify and speed up the search process, ensuring ordering accuracy
and consistency for mines, labs, manufacturers, businesses, and retailers.
Parcel Separation
Parcel Separation addresses the needs of businesses, retailers, and manufacturers
by streamlining the process of editing and uploading bulk stones for further
development or manufacturing. This powerful feature accelerates the jewellery
development and manufacturing process, making it indispensable for the industry.
Key Outcomes & Impact
155x Accelerated Operations
The Provenance Proof initiative
streamlined the gemstone and jewellery industry's authentication process,
enabling faster task completion and improved turnaround times.
97% User Task Completion Rate
The platform's ease of use
allowed customers to effortlessly authenticate gemstones and jewellery,
resulting in a higher task completion rate.
9.5/10 Satisfaction Rate
By providing customers with
confidence in the authenticity and reliability of gemstones, the Provenance
Proof initiative increased satisfaction rates.
94% Enhanced User Engagement
The platform's ability to clearly
display gemstone and jewellery provenance led to improved user engagement.
Testimonial
The Provenance Proof initiative is revolutionizing the gems and jewellery
industry, and we are incredibly proud of the team's hard work in creating this platform.
Their dedication to offering customers assurance and transparency is unparalleled, and
their commitment to a more ethical and sustainable industry is invaluable.
